7,308,425 Method, system and medium for assisting a user in evaluating a merchant in an electronic marketplace
  Issued: December 11, 2007
  Filed: September 29, 2006
  U.S. Class: 705/26
Abstract:  Various computer-implemented services are disclosed for assisting users in selecting items from an electronic catalog, and for selecting merchants with which to conduct transactions. One such service detects when a first user accesses a web page associated with a particular merchant, and then attempts to identify, from a set of users who are affiliated with the first user, a second user who has engaged in business with this merchant. If such a second user is identified, the service notifies the first user, and provides an option or information for the first user to contact the second user regarding the merchant.

Posted by GEN-ERIC at 10:08:37 am into the following categories: Patents of the Day

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