Sometimes it pays to stay local. On Monday search engine Local.com's shares rocketed almost 70% Monday after it announced received a patent for the technology it uses that responds to directory assistance inquiries with voice-enabled and text-messaged systems. The patent also includes a referral system which monetizes local searches. The Irvine, Calif.-based search engine offers local search results and advertising to 10 million visitors a month. The site’s mobile service, Local Mobile, sends search results directly to cellular phones and devices.

Posted by GEN-ERIC at 12:11:55 am into the following categories: In The News

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