7,043,433 Method and apparatus to determine and use audience affinity and aptitude
  Issued: May 9, 2006
  Filed: September 16, 1999
  U.S. Class: 704/270
Abstract:  Embodiments of the present invention provide method and apparatus for determining audience affinity and/or aptitude in portions of media works and for developing information that represent measures of the audience affinity and/or aptitude. Further embodiments of present invention provide method and apparatus for utilizing the information to create altered media works and/or to present the altered media works to an audience. One embodiment of the present invention is a method for inferring audience affinity or aptitude with regard to content or properties of portions of a media work which includes: (a) presenting the media work to an audience; (b) obtaining user input regarding presentation rates for the portions of the media work; (c) correlating content or properties of the portion with the presentation rates; and; (d) associating audience affinity or aptitude with the correlated content or properties.

Posted by GEN-ERIC at 11:01:16 am into the following categories: Patents of the Day

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