GEN-ERIC News

Could DNA be the next nano when it comes to marketing? Maybe so, after seeing this ridiculous site, My DNA Fragrance! Yes, it’s as bad as it sounds. For just $99 you can purchase a standard DNA swab kit, swab your cheek, and get your DNA code, send it to a lab and in no time you will receive 4 oz. of personalized, “biologically seductive” cologne or perfume only costs from $59 to $99 a bottle. There are few details about how the process actually works on the Web site, however, except to say the product is delivered in a “clinically approved 4 oz. aluminum bottle.”